Resident Survey
Dear Participants


We are conducting research on large scale residential projects built by Korean firms in developing countries overseas. We would love to hear from you about how they have been translated or adapted to the legal, social, cultural, political, and economic context of those countries. This will help us contribute to resolving the information gap, marketing challenges, and institutional obstacles experienced by small- and medium-sized planning and construction firms entering developing country markets. The survey should only take 10-15 minutes that includes 6 parts to complete. Your responses are completely anonymous, and digital data will be stored in secure computer files. Unfortunately, the study does not have sufficient funds to reward online survey takers.

However, if you volunteer to participate in a focus group, you will be given a small gift (intended gift is a movie voucher for two). After this online survey, you will have the opportunity to volunteer to participate in a focus group meeting. These meetings will take no more than 2 hours in a cafe, where the researchers will provide a drink and snack. During the focus group meeting, volunteers will discuss their residences in relation to design, neighbourhood, lifestyle, etc. If you would like to participate in focus group, please tick at the last part 6 of the survey.

This study is funded through a grant from the Korean government, and is led by Associate Prof. Cuz Potter and Dr. Jinhee Park in Korea University.

If you have any questions about the survey, please email us: housing@cuzproduces.com

We really appreciate your input!

Sincerely,


Cuz Potter
Associate Professor
Division of International Studies
Korea University

and

Jinhee Park
Post-doc researcher
Global Research Institute
Korea University

Clicking on the "agree" button below indicates that: (a) you understand what you have read, and (b) you consent to take part in the research project. If you do not wish to participate in the research study, please decline participation by clicking on the "disagree" button.
Please forward this survey to your contacts
Research success, especially in the case of survey, depends very much on the number of people participating. So if you do not mind, we hope that you can help us by sharing the survey link with your contacts. A sample letter that you can cut-and-paste into an email follows:

Hello,
I have just taken a survey on housing. It took roughly 15 minutes to complete. The research team has asked participants to the survey as widely as possible to ensure the quality of their results. So I hope you can please take a few minutes to take the survey at this link: https://goo.gl/forms/aYwVLFxeAqPHspsw1.
Thanks.

Part 1 of 5. Personal information
M1-1. Sex
M1-2. Age
M1-3. Please select the highest level of school you have attended.
1. Elementary school
2. Secondary school
3. Some college
4. College
5. Post-graduate
M1-4. What religion do you most identify with?
M1-5. Number of family members (including yourself)
M1-6. Are you the head of the household?
M1-7. Household income (National average is around 3.2 million VND ($150) a month)
M1-8. Current address (or neighborhood)
M1-9. Please select how you currently occupy your home.
M1-10. What type of housing do you currently live in?
M1-11. If you live in an apartment complex, please indicate which one.
Part 2 of 6. Social Context
S-1. Are you aware of the Korean development project called "A"?
Please rate the degree to which you agree or disagree with the following statements. The higher score, the more agreeable.
1
2
3
4
5
S-2. I agree with the initiative of the project.
S-3. It would bring a good impact on the local community.
S-4. Please select what positive impact the project would bring in the local area.
S-5. Please select what negative impact the project would bring in the local area.
S-6. Please list the first one to three adjectives that come to mind when you think of South Korea.
Part 3 of 6. Complex Design
Please rate how important each of the following factors is to you in the complex. The higher score, the more important.
1
2
3
4
5
C1-1. Complex layout design
C2-1. Amenities within the complex
C3-1. Common outdoor space in the complex
C4-1. Management of the complex
Please rate how important each of the following amenities is to you in the complex. The higher score, the more important.
1
2
3
4
5
C2-2. Leisure
C2-3. Commercial
C2-4. Parking
Please rate the degree to which you agree or disagree with the following statements. The higher score, the more agreeable.
1
2
3
4
5
C2-5. I am happy for residents to pay for the amenities within the complex.
C2-6. I am happy for non-residents to use amenities within the complex if paid.
C2-7. I am happy to pay for different rates between residents and non-residents to use amenities within the complex.
C4-2. I am happy to pay for higher management fees if free use of amenities.
Please rate how important each of the following management service is to you in the complex. The higher score, the more important.
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2
3
4
5
C4-3. Building security
C4-4. Maintenance
C4-5. Complaints system
C4-6. Delivery system
Part 4 of 6. Unit Design
U1-1. Please select which floors you would like to live on the most.
U1-2. Please select which reason you would like to avoid higher floors the most.
U1-3. Please select which reason you would prefer higher floors the most.
U2-1. Please select what following the unit layout factors you would like to consider the most when you buy or rent.
Please rate how important each of the following functions is to you in the unit design. The higher score, the more important.
1
2
3
4
5
U2-2. Balcony
U2-3. Entrance hall
U2-4. Kitchen system
U2-5. Built-in storage
U2-6. Extra room (e.g., multi-function room, dress room)
Please rate how important each of the following natural conditions is to you in the unit design. The higher score, the more important.
1
2
3
4
5
U3-1. Fresh air
U3-2. Sunlight
U3-3. Weather (e.g., humidity, hot)
U3-4. Please select what you would like to consider the most for ventilation or weather condition when you buy or rent.
Please rate how important each of the following utilities is to you when you buy or rent. The higher score, the more important.
1
2
3
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U4-1. Stability of energy (e.g., electricity, gas)
U4-2. Heating system
U4-3. Clean running water
U4-4. Sewege and drainage system
U4-5. ICT (e.g., high speed internet, cable TV, land line phone)
U4-6. Sustainable technology
U4-7. Home automation
U4-8. Please select what you would like to consider the most for the ICT service when you buy or rent.
U5-1. Please select what you would like to consider the most for the design style of the unit when you buy or rent.
Please rate the degree to which you agree or disagree with the following statements. The higher score, the more agreeable.
1
2
3
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U5-2. Foreign housing designs are more modern than local design.
U5-3. Foreigners live in homes like those I see on the mass media (e.g., TV, film, magazine).
U5-4. I want my home to look like those I see on the mass media (e.g., TV, film, magazine).
U5-5. If traditional design principles are important to you, please describe those customs that are the most important.
U5-6. Please describe the aspects of foreign designs or lifestyles you like or dislike.
Please rate the degree to which you agree or disagree with the following statements. The higher score, the more agreeable.
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2
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U6-1. Privacy is very important to me.
U6-2. I prefer to meet friends and family outside my home.
U6-3. I enjoy entertaining friends and family at my home, but keep out of private space (e.g., master zone).
U6-4. I distinguish between family and friends to enter my private space.
Please rate how important each of the following conditions is to keep your privacy. The higher score, the more important.
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2
3
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U6-5. Spatial separation
U6-6. Semi-public space (e.g., foyer, corridor)
U6-7. Sound proofing
Part 5 of 6. Market Information
M2-1. Please select what following factors you would like to consider the most when you buy or rent.
M2-2. Please select what limits you have the most when you buy or rent.
M3-1. Please select where you get the housing information the most when you buy or rent.
M3-2. Please select what following media you get the housing information the most from when you buy or rent.
M3-3. Please select what following marketing you like the most to get the housing information when you buy or rent.
Please rate how important each of the following factors is to you when you buy or rent. The higher score, the more important.
1
2
3
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5
M4-1. Developer's reputation
M4-2. Developer's nationality
M4-3. Brand name of project
Please rate the degree to which you agree or disagree with the following statements. The higher score, the more agreeable.
1
2
3
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5
M4-4. Brand name of apartments strongly influences property value.
M4-5. Brand name of housing is more important than building design.
M4-6. Please describe which brand names of apartment complex you like the most.
M4-7. Please describe what one or two things you like most about these brand names of apartment complexes.
M5-1. Please rate how important for expectation of making a profit through resale is to you when you buy.
Please rate the degree to which you agree or disagree with the following statements. The higher score, the more agreeable.
1
2
3
4
5
M6-1. Property values in my area are very high compared to my income.
M6-2. Living expenses in my area is very high compared to my income.
M6-3. Housing taxes on my property is very high.
Part 6 of 6. Neighbouhood Planning
N1-1. Please select what following area you would like to live in the most.
Please rate the degree to which you agree or disagree with the following statements. The higher score, the more agreeable.
1
2
3
4
5
N1-2. When choosing a home, I look for neighborhoods that are not crowded.
N1-3. When choosing a home, I look for neighborhoods that are residential area away from noisy area (e.g., commercial centre).
N2-1. I would like to live in neighborhood where is clean and well-maintained.
N2-2. I would prefer to live nearby my family and friends.
N3-1. I do not want to live near NIMBY facilities (e.g., cemetry, crematory).
N4-1. Neighborhood safety is important to me when choosing a home.
N5-1. I want to live in neighborhoods where others are similar to me and my family.
Please rate how important following social network is to you.
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3
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N5-2. Neighbours
N5-3. Family and friends
N5-4. Interest groups (e.g., music, sports, book club)
N5-5. Community events (e.g., festival, charity)
Please rate how important each of the following factors is to you when you buy or rent. The higher score, the more important.
1
2
3
4
5
N1-4. Housing type (e.g., house, apartment)
N2-3. Access to public transportation
N3-2. Access to educational institutions (schools, etc.)
N3-3. Access to hospital
N3-4. Access to commercial facilities (including shopping)
N3-5. Access to traditional market
N3-6. Access to community facilities (community centre, temples or churches, etc.)
N3-7. Access to parks and leisure facilities
Conclusion. Interest in joining a focus group
As indicated at the beginning of the survey, we will be conducting focus groups during the second half of January and early February to discuss these questions in a deeper and more open way over roughly two hours. Participants will be provided refreshments and a movie voucher for two. Please indicate below if you would be willing to participate in one of these gatherings.
Would you like to participate in focus group?
If yes, please provide your email address and/or phone number.
Thank you!
We would like to express our sincere gratitude for your contribution to our research. We know that you have many more interesting things you could be doing. We thank you for briefly forgoing some of those things to help us further our knowledge of cultural adaptation of housing.

As mentioned at the beginning of the survey, research success, especially in the case of survey, depends very much on the number of people participating. So if you do not mind, we hope that you can help us by sharing the survey link with your contacts. A sample letter that you can cut-and-paste into an email follows:

Hello,
I have just taken a survey on housing. It took roughly 15 minutes to complete. The research team has asked participants to the survey as widely as possible to ensure the quality of their results. So I hope you can please take a few minutes to take the survey at this link: https://goo.gl/forms/aYwVLFxeAqPHspsw1.
Thanks.

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